Ala Mashini | Technology and Management Consultant

Professional Background

I specialize in product management and management consulting for SMBs, startups, and SaaS: zero-to-one product strategy, sales-assist/PLG GTM, marketplace design and seller onboarding, and payments/fintech integration. I’ve led these motions at Intuit, Amazon/Souq, and MGM Resorts International—now I apply that experience directly to your roadmap, experiments, and operating cadence so you see traction, not just slides.

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Intuit

I led product and platform teams building sales tech and quote-to-cash experiences for SMB and mid-market customers at Intuit. We removed friction in CRM/CPQ, pricing & packaging, approvals, and billing to convert more pipeline and shorten time-to-revenue. By instrumenting funnels end-to-end and automating handoffs, we unlocked new self-serve revenue streams. I now help SMB and SaaS founders implement the same systems—clear product strategy, clean data, and repeatable go-to-market powered by AI and embedded fintech.

Amazon

I built the 0→1 seller acquisition and onboarding engine across MENA marketplaces—combining self-serve and sales-assist flows, streamlined KYC/verification, and clear education, risk checks, and payouts. Merchants launched faster and scaled safely, fueling marketplace supply growth. I now help founders design high-conversion merchant onboarding, risk & KYC frameworks, and activation experiments that drive first success and GMV.

MGM Resorts International

I led eCommerce and digital payments for booking, cart/checkout, and cross-property experiences in hospitality and entertainment. We implemented Apple Pay, Google Pay, BNPL, and payment orchestration to raise checkout conversion and guest satisfaction while managing fraud/risk. I now help SMBs and SaaS teams select PSPs, roll out wallets/BNPL, and optimize checkout UX to increase revenue without operational drag.

How I Help

Product management & strategy: I partner with SMBs, tech startups and SaaS companies to craft a compelling product vision, strategy and roadmap. I design agile experimentation and validation systems so teams can learn quickly and build what matters. This includes delivering four‑week product audits and bespoke 12‑month roadmaps tailored to your business.
Go‑to‑market & growth: From product‑led growth to sales‑assist motions, I architect go‑to‑market programs that drive acquisition, activation and retention. I advise on pricing & packaging, channel partnerships and scalable customer success. I provide clear launch plans, pricing experiments and partner playbooks to accelerate growth.
Marketplace & platform scaling: I work with marketplaces to accelerate supply growth and build network effects. This includes designing intuitive seller/merchant onboarding flows, risk & KYC frameworks and data‑driven operating cadences. Deliverables include detailed onboarding UX maps, risk‑scoring models and performance dashboards.
Payments & fintech integration: Selecting the right payment processors, digital wallets, BNPL offerings and embedded financial services can become a growth lever. I guide founders through vendor selection, integration and instrumentation to unlock revenue and retention. I deliver comprehensive vendor comparisons, implementation runbooks and instrumentation plans.
Management & advisory: Beyond product, I provide executive‑level consulting on fundraising readiness, hiring and org design, OKR and KPI implementation and unit economics—helping founders build durable, profitable businesses from pre‑seed through Series A and beyond. I help hire product leaders, craft investor narratives and build operating rhythms that scale.

Book a Free Consultation

I typically offer focused 4–6 week product audits, go‑to‑market sprints and ongoing advisory. Every engagement is scoped to your stage and goals—reach out for a custom proposal.

Testimonials

“Ala’s guidance helped us halve our time‑to‑market and close our Series A. His structured approach to product management transformed the way our team operates.”

— Founder, SaaS Startup

“We wouldn’t have launched our payments offering so smoothly without Ala’s expertise. He coached us through vendor selection and integration, unlocking a new revenue stream.”

— COO, Fintech Marketplace

“Ala’s product intuition and go‑to‑market insights were instrumental in our pivot. Our retention improved dramatically after implementing his recommendations.”

— CEO, SMB Platform

Contact Me

If you’re building the next generation of SMB tools or want to chat about product strategy, I’d love to connect.